end-to-end outreach infrastructure
Produced 200+ leads per week and contributed to >30 outreach messages per day.
| workflow | GTM automations for prospecting, enriching, scoring, qualifying, and message drafting. |
| primary result | Capacity to send >30 personalised outreach messages per day. All manually edited and reviewed, and contributed to securing a partnership with a fintech startup. |
Manually prospecting and writing outreach was a significant bottleneck. Trying to do this entire workflow through purely Claude Code would have been very expensive — the tasks are token-heavy.
What started as a low-scale Claude Code workaround evolved into a sequence of scripts built on run.js. These scripts held the deterministic logic that Claude Code needed to follow with 100% accuracy, which also saved it from wasting tokens on deterministic decisions where reasoning isn't needed. The infrastructure was largely bootstrapped.
Up to 12 hours per week saved and over 500,000+ tokens saved. Outreach became consistent and no longer ad hoc and sporadic.
It was the key distribution method I chose. Given that distribution volume was already low, iteration and A/B testing couldn't be unlocked until we reached a consistent and sizable volume where conclusions could confidently be drawn.
Secured first project within a month of adopting this method and promoting the infrastructure to production.
email: luis07.saso@gmail.com
LinkedIn: LinkedIn