How Lustre Photography generated up to 100 unique raw leads in one week

Replacing manual Google Maps prospecting with a structured lead sourcing workflow across multiple niches.

Lead discovery relied on manually searching through Google Maps — a slow and unscalable process. Lustre Photography operates across multiple niches including cafes, models, weddings, and local businesses, requiring a broader and more efficient sourcing approach.

A structured lead sourcing workflow replaced manual prospecting. A raw lead was defined as any lead with at least one contact method and a location. All leads were unique, non-duplicated, and sourced across multiple niches.

Up to 100 unique raw leads were generated in one week in Melbourne.

Replacing manual prospecting with a repeatable system reduces inconsistency, lowers effort, and maintains a more stable pipeline of opportunities.

"It's given me a great number of cafes to reach so far. I've approached about 10 already."

"One thing I'd love is being able to export the list so I can track which cafes I've contacted."

Early usage feedback — active outreach started immediately after delivery.

To be added once available: replies, bookings, or conversion metrics.